We require from packaging to protect the packaged items from external influences, to present the product in the best way and to be simple, practical and efficient. Requirements for quality packaging are constant, while the needs of the market are increasing, so in order for quality packaging to be of good quality, it must have the following packaging functions aligned.
Because of the great market competition, product packaging has a very significant marketing function. Based on many studies that have shown that packaging plays an important role in attracting customer attention, more and more manufacturers are turning to eco-friendly packaging, which will speed up the process of choosing between product and purchase. The buyer will always choose a product with a better visual identity if it is a similar product by price or quality. The packaging itself should act on the final purchase decision. The prospective buyer needs to be convinced that the product he intends to buy is the one that will meet his needs.
Packaging with good storage and transport properties enables rational use of space. We need to completely adapt the packaging to the goods we pack in it, because the higher the utilization of the packaging, the greater the utilization of storage and transport space. The same applies to the relationship of sales and transport packaging and transport packaging to the surface of the warehouse and vehicle.
The logistics function plays a major role in protecting and facilitating the process.
– protection of the product against spillage (liquid, powder or bulk content) – protection of products from environmental influences (humidity, temperature, ultraviolet radiation …)
– protection of the environment from the goods of the packaging (if it is aggressive)
– Enabling and facilitating storage
– facilitating and facilitating transportation
– enabling and facilitating manipulation
– protection of the products from theft
– providing information on the packaging
The product must be protected all the time, from the time of packaging, to transport, storage and sale until final use by consumers. The packaging must protect the product from external influences, prevent wastage and provide protection against possible deformation. Packaging is mainly a result of price, quality and functionality, but it can only put a strain on the price of the product. The goods themselves are resistant to various influences, but to a certain extent. Increasing loads and impacts on goods would have a poor result. So this feature protects the product and allows the semi-finished product to become the final product. Some of the protections are: mechanical-physical, protection against oxygen, moisture protection, protection against electromagnetic radiation, protection against microorganisms, protection against adverse temperatures.